It’s no secret that the best way to advertise your business online is through search engine optimization. Simply put, if you don’t rank high up on Google or other sites’ list of results for keywords that are optimized in content then potential clients will never find out about what makes yours unique. Visit Digitalspotlight.com to know more about their digital marketing services.
When it comes to ranking websites, the idea of an easy task might be what you expect. This is never the case as there are so many factors considered by Google when ranking sites. A well-placed focus on the “why” of a competitor’s success can help you learn what they’re doing that is outweighing your own, and put measures in place to reverse it. A second part should analyze how sites fare online: do enough people visit? Where does their traffic come from – organic searches or paid advertising campaigns? Are there conversions happening without promising too much but delivering less than expected after purchase? If yes–how substantial are those results compared with total visitors & other marketing efforts?
To answer these questions, it is necessary to perform a thorough SEO analysis. The following steps are the key steps in doing so:
Simple Steps for SEO Analysis
- Check your visibility on Google
A simple “site:example.com” search on Google will tell you how visible your site is and whether it is ranking for the top keywords in its industry or not – if so, then we can take an educated guess about what needs more work.
- Identify your key competitors
When you’re doing SEO, it’s important to identify all the competitors in your area and see what they do better than you so that you can know which areas of SEO need improvement.
If you are a dentist, then it is your job to be aware of how other businesses in the area rank on Google. You need this information so that when people search for services related directly or indirectly to dental work they can find yours first.
- Find your baseline SEO score
This is the perfect way to quickly get an overview of your site’s SEO metrics. You will know who visited and when, as well as how many organic searchers landed on each page! The base score also tells you if keywords are being used successfully, word count per page (and keyword density), browser speed scores – all in one place for easy reference.
- Analyze your page headings
Your titles might not be grabbing the attention of those who search Google like they need to be. Do you know if your page will only show up on the first page for certain keywords? Your focus words should match what people search for within a niche so their eyes stay tuned in with yours.
- The effectiveness of your social media optimization
Audit your social media presence and strategy. How many followers do you have on each platform, and how active are they? What kind of content is being shared in order to generate engagement from the audience? Is there a need to improve certain aspects such as posting frequency across platforms? The answers to these questions will help you determine whether you are active enough, overdoing it, or you need to improve in terms of creating and sharing content.
- Analyze your page speed
Your pages need to load quickly in order for your visitors to have the best user experience. Check out Page Speed Insights – it is a tool provided by Google that will help analyze if you’re loading speeds are okay or they could use improvement.
- Check and fix your internal links
Internal links are important for SEO, as they determine how easily visitors can navigate your site. If these disappear from the page then rankings will continue going down in spite of all efforts at improving them through other means such as content creation. Hiring an SEO agency can help you in dealing with all these analytics for you and keep your website rankings on top.
Simple Tools of an SEO Analysis
- SEMrush
You might be wondering how important it is that your website analytics are on the up-and-up. Well, if you’re not monitoring them yourself then who will? This tool tells you everything about organic rankings from keyword data all the way down to monthly search volumes and backlinks. Just head over their site by typing in your URL and you will get all the information you need.
- Google Analytics
This online visibility management platform is another free data source by Google. It tells you how your site is doing in the search engine, and there surely is not a better way of assessing performance than getting that information straight from Google itself.
- Moz Pro
This paid service is worth the money because it will help you boost your page rankings, monitor SEO performance, and grow overall keyword competition.
Final words
You need to perform regular SEO analysis if you want to get into the nitty-gritty of your site and improve accordingly. There are many tools available, some free and others on monthly packages that will help make this a smooth process for any business across all industries.
And remember, you need to stay on top of your game and update the website often. You never know when a competitor will come up with an even better idea that could overtake you in no time.
