Business headshots aren’t just a tradition or a common courtesy – they are increasingly important to developing a public opinion of your business. In fact, it’s been scientifically proven that customers retain information better when they see the faces of employees and read company names and logos. Customers make quick judgments on your business based on appearance alone without even realizing it. With so much at stake, you need an experienced business headshot photographer such as Schmittat Photography to make sure your company is represented in the most favourable light possible.
The following are some of how you can use your business headshot to your advantage:
1 .Resumes
Many jobs require a picture of yourself attached to the resume; if this happens to be true in your case, then you should consider using your business headshot on your resume. This can give you an advantage over other people who don’t have a photo on their resume. When someone is trying to choose between a couple of different candidates, they may gravitate towards the resume with a picture because it is more appealing and personable.
2. Website
Include a photo of yourself on your business website on the page where you describe your company’s history, mission statement and background. This helps your visitors visualize who they’re working with and creates more connections with them. This is also an effective use of a headshot when you’re trying to attract customers for your small business, such as if you’re an independent contractor or run an online store.
3. Blog
Your personal blog is likely to be one of the places people go to check you out online. If it doesn’t have a professional-looking photograph of yourself on it, then the chances are that they won’t stick around for long! You want to give people a good first impression of you and what your business represents. A good quality photo of yourself on your blog will ensure that people remember who they are dealing with when they get in touch with you. Visit here
4. Social Media
Social media is all about connecting with people, and when you connect with people using a high-quality headshot, they will find it much easier to trust you and your brand. When adding your headshot, you should choose an option that is professional yet friendly.
5. Marketing Materials
When you create marketing materials or any other print materials for your business, having a headshot on them will make them look even better. The headshot will show people who are running the company and what the business is all about.
6. Email Signature
If you have an email signature and you don’t have a picture there, it’s time to put yourself on the line and show your customers who you are. It will help to build trust with them.
7. Presentations
When presenting at an event or creating presentation materials, a great headshot can really help you stand out from the competition. Because professional speakers are often booked months in advance, your headshot is one of the first things people will see of you. A great headshot can help you secure speaking engagements and build your brand.
8. Business Cards
Your business card should have not only your contact information but also a photo of yourself. This is especially important if you work in sales or marketing and meet with new people often. It’s much easier for potential clients or customers to remember your face than just reading your name off a piece of paper.
9. Proposals
When sending out proposals for potential clients or customers, including a headshot can help them see that their project is important to you and your company. It can also serve as a great icebreaker when you first meet with a client or customer in person. Visit here
Final Thoughts
Depending on the nature of your business, having a visually impressive, stellar business headshot can make or break your business reputation in ways you might never even have imagined. From actors to fitness trainers to scientists, even medical doctors use the right headshots to help market themselves on their websites or pamphlets and brochures. Hiring the right professional headshot photographer can do wonders for your business. A professional headshot can set you apart from your competition and establish credibility and authority in your professional field, which is something every business owner wants for their brand identity.